PPC and SEO: Increase Your Returns With This Combination Strategy

PPC and SEO: Increase Your Returns With This Combination Strategy

PPC and SEO are two of the most effective digital marketing strategies, but they are rarely used together. Many businesses use them as separate channels. But when you use these strategies together, it can be a powerful combination that helps increase your return on investment (ROI). The key to this strategy is using both PPC and SEO at the right time in the right place.

With the help of a reliable digital marketing company dubai, you can get the most out of your PPC and SEO campaigns. In this article, you’ll go over some of the benefits of combining PPC and SEO into one strategy and learn some actionable tips for implementing it successfully in your business.

What is PPC?

PPC refers to Pay Per Click and is a form of online advertising. These ads are shown in the search results of Google, Bing, and Yahoo to people who have searched for keywords related to your business or product. The percentage of businesses in Dubai using PPC (Pay Per Click) has increased dramatically over the past few years. In 2014 2,900 advertisers were using PPC, but by 2016 this number had risen to 22 thousand – an 810% increase!

The eCommerce sector in the UAE is snowballing, with online sales increasing by 15% yearly and predicted to reach AED 21bn by 2022. The industry is expected to grow further over the next few years as more people adopt new technologies and become comfortable transacting online.

What is SEO?

It’s worth noting that SEO doesn’t just relate to keywords. Many other factors affect your website’s performance in search results beyond their relevance and popularity. SEO is not simply about getting a high ranking. It’s about getting the right traffic. If you could rank for a keyword like ‘mortgage calculator’ and it brought in only low-quality leads, then you would be better off not ranking.

In 2018, Dubai was ranked first globally for its digital economy development by International Data Corporation (IDC), with global revenues reaching US$20 billion and expected growth rates exceeding 30% per year until 2022.

The Difference between PPC and SEO

SEO (search engine optimization) means improving the visibility of your website in search engines. PPC (pay-per-click) is advertising where you pay for each click on your ad. PPC and SEO are effective ways to generate leads, but they have different strengths.

PPC is well-suited for conversion campaigns. This is helpful when your goal is to get people to act (like making a purchase) rather than just clicking on an ad or visiting your site.

SEO is better suited for brand campaigns, encouraging users to recognize and interact with your brand across multiple channels throughout their journey rather than just clicking on one link at the end of it all.

If you hire a digital marketing company in Dubai, they can help you achieve your goals through a combination of different strategies. They can also help you understand how these two channels interact, making it easier for you to decide which is right for your business.


PPC and SEO have much in common. Both are ways to maximize your exposure on online search engines and rely on keywords. But there are crucial differences between the two approaches, like SEO takes time, whereas PPC doesn’t. If you wish your business to succeed online today, then it makes sense to employ both methods simultaneously. Doing so can boost your website ranking while also increasing your sales!

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