If your business website isn’t love at first sight for your visitors, it might be time for an overhaul. A well-designed website helps businesses expand their reach while relaying information to potential customers. Want to take your website design to the next level?
There are an endless amount of factors to consider when planning your website design. If a key component is missed in the design process, it can make or break your business. Continue reading for seven helpful web design tips to improve your business website.
Why Your Website Design Is Important
The design of your website plays a role in guiding your visitors. Effective designs increase clicks, boost sales, improve conversion rates, generate a buzz, and draw in new visitors. Without a solid website design, no amount of marketing will save you—even if you have an in-demand product or service. If your website isn’t designed well, people won’t have an interest in buying it.
- 1. Encourage Engagement
In today’s social media-obsessed climate, the ability for visitors to engage with your website is crucial. Include social share buttons in a visible location on your web page. Add follow buttons that link to your social media content.
When people can share and interact with your content, it attracts more viewers and creates a buzz around specific content. It’s free advertising and a game-changing factor to consider in your web design strategy.
- 2. Make It On-Brand and Interesting
If your website’s design isn’t on-brand with your business, then there’s nothing to make you stand out from the competition. You must add your unique signature to it. Carry your branding over to your website design to create a signature look immediately recognizable to customers. This recognition puts you at the forefront of the customer’s mind and builds trust in your brand.
Customers want a brand they can count on. By staying consistent, they trust your brand will meet their expectations every time. Need help creating an on-brand site that attracts visitors? Find the right website builder to help you get started.
- 3. Mobile-Friendly Is a Must
In 2021, mobile phones generated 54.21% of all website traffic. These days, everyone has a cell phone in their hand, so your web design plan must include mobile capabilities. If someone picks up their phone to seek information on your business, you want your website to be just as appealing and functional in mobile format as it is on a desktop. Otherwise, potential customers won’t stay on your site for long.
- 4. Test for Errors Often and Fix Them
Websites are an ever-evolving tool for your company that needs regular updates and improvements. Run frequent tests to determine whether your site is working at optimal levels. Optimal levels mean your website is functional for your users while boosting conversions.
Running A/B tests will test variations on your site against one another to see anything is creating snags for your users. These tests show which pages people interact with the most, what’s working, and what isn’t. Test pages for broken links, images, or error messages. If you have a page with a 404 error, fix it immediately. These errors can affect the usability of your site. If someone can’t view a page they want, they will look elsewhere.
- 5. Be Smart About Navigation and Headers
The navigation structure of your website has a huge impact on conversion rates. Visitors use the navigation options to find information. If they can’t find it, they’ll leave. In general, visitors should be able to find the information they want in a few clicks. It’s vital that product pages, pricing, contact information, FAQs, and blog pages are accessible for site visitors.
Use header’s, sidebars, menus, and footers to help guide customers to necessary information. Opt for fixed headers on your pages, so no matter where people scroll, they will always have important information available to refer to.
- 6. Keep It Polished
You want your website to be exciting, but keep it polished. Make thumbnails of images a uniform size and use basic fonts to keep things from looking cluttered. If you use animation, keep it subtle to keep visitors focused on the information and free from distractions.
Don’t be afraid of using white space, thin lines, and basic shapes in your designs. These things will keep your website minimal, while still providing interest. Too much going on with a website distracts users and prevents them from absorbing what you have to offer.
- 7. Make Sure It’s User-Friendly
Above all else, you want your company’s web design to be user-friendly. While it’s important for your website to look good, if it’s difficult to use, it won’t be successful. A visitor who struggles to use your site as it’s intended will become frustrated and may not want to come back.
Get in the mind of your potential customers and think about what they’ll want to get out of using your website. Build your navigation, categories, sign-in process, product pages, and posts around those ideas. When visitors can do what they came to do without jumping through extra hoops to get there, they’re more likely to recommend your site and come back again.
Follow These Web Design Tips for More Success
If you want your website to be a positive representation of your business, put some thought into its design. With these web design tips, you’ll increase traffic, sales, and word of mouth about your product or service.
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