Whatever you want to call it, there has been an explosion or revolution in the mobile application market. Modern smartphones offer elegant user interfaces for the intuitive and straightforward use of applications, and even old-school online customers have shifted from traditional websites to mobile and web applications to enjoy a better user experience. However, the mere development of a mobile application does not help attract customers, that’s for sure. In this competitive marketing, you need to make something extraordinary, out-of-the-box to achieve the desired result. It’s a good idea to make your mobile app customer-centric, but don’t you think adding some unique customized features will be the icing on the cake?
Establishment of brand and reputation
Most entrepreneurs are looking for viable ways to develop their own marketing channel, and indeed, the best platform that contributes incredibly in this direction is a customized mobile app. In fact, the mobile app can be viewed as a big screen. You can present your innovative ideas directly to your target audience, ask for their feedback and implement the right features to make the app more functional, user-centric, stylish, and, most importantly, highly productive.
Launching your app on various download platforms such as the App Store (for iOS apps) or Google Play Store (for Android apps) will set you apart from your competitors who haven’t yet leapt in digital transformation. This allows you to become more dominant in your industry and convey your company’s solid and professional image and its services and products.
When the customized capabilities work together with forward-thinking techniques, you are in the proper position to deliver the best-in-class products and solutions with faster and more seamless experiences. Therefore, it is important to understand why most companies and business organizations are keen to develop a custom mobile app. Here are the top 3 benefits of custom mobile app development:
1. Customized User Experience
When you’re creating a mobile app, it’s important to focus on providing a great user experience. It’s true that even if your app is loaded with exceptional features, the app’s inability to deliver a smooth, easy-to-use experience can lead to app failure. A simple and intuitive app that is bug-free and offers top-notch UI/UX is very likely to become a huge hit.
A quick response to customer complaints, concerns, or grievances goes a long way towards maintaining a good reputation for the company and increasing customer satisfaction. Responding to customer inquiries promptly will help the organization build a large, loyal customer pool, but this may not be possible in a typical office environment. A mobile enterprise application opens a door that connects you with customers via a chat support function within the app. This allows the responsible manager to investigate the problem, address it, and provide a real-time solution. This increases the user experience and increases your sales and earnings.
But not only chat support is a feature that could improve the customer experience. The most popular options are voice and image search, personalized push notifications, saving the products that raise the most interest, FAQ menu section, search suggestions based on the list of favorite items, integration with IoT, etc. Indeed, if you opt for developing a custom mobile application, the developer will help you integrate the best options to increase the user experience.
This category also includes platform updates and page load time, which are vital to user retention. Most standard applications do not offer these options, and as the application begins to be populated with information and used on a large scale, the loading time decreases.
2. Possibility to discover the user’s buying behavior
There are a variety of possibilities to discover the buying behavior of your platform users, such as session recordings, touch heatmaps, conversion funnels, and so on. It is vital to know information about the path they follow in the application, from the home page to the purchase or abandonment of the shopping cart, so you can make decisions about improving the user experience or simplifying the acquisition process in the application.
Customized mobile applications may have built-in tracking tools, so you don’t have to use related services, and you can make prompt decisions about which enhancements need to be made to the application.
3. Increased security
Smartphones and tablets have changed our lives significantly: day after day, we take for granted our digital companions and the various apps they come with that make our lives easier– for example, to shop online or make bank transfers. These facts are also known by cybercriminals, who are constantly trying to gain access to the devices to obtain personal or professional data in a targeted manner. Standard applications may not include technical safeguards, jeopardizing your company’s data.
Developing your custom mobile application can help you strengthen your data security system by using the obfuscation code, setting different authentication levels for worker access, and more. To ensure that users’ sensitive data is not endangered in the first place, the right course must be set in terms of security during the mobile app development process.
There are already professional security frameworks that can be easily and quickly integrated during the development phase if you choose to work with a professional team of software developers. With such a solution, developers can prevent unauthorized analysis, manipulation, duplication, and use of the security-relevant parts of a mobile application and save much time.